(AsiaGameHub) –   FanDuel has entered into a multi-year agreement to become the official iGaming partner of the newly established Toronto Tempo. This agreement signifies the first sportsbook and iGaming sponsorship for a WNBA franchise in Canada.

Tom Burdakin, Vice President of Marketing at FanDuel, stated:

Teaming up with the Toronto Tempo during their inaugural season presents an exciting prospect for both FanDuel customers and basketball enthusiasts. As an organization that shares a similar dedication to community and the advancement of women’s sports, we are proud to lend our support to a new franchise that will celebrate fans and elevate professional women’s sports in Canada.

FanDuel has been an active participant in Canada’s iGaming sector since the introduction of regulated betting in Ontario in April 2022. Its existing partnerships include collaborations with Maple Leaf Sports & Entertainment and teams such as the Toronto Maple Leafs, Toronto Raptors, Toronto Argonauts, and Toronto FC.

These collaborations typically encompass branding, marketing initiatives, and the integration of exclusive betting features. Furthermore, FanDuel maintains a multi-year partnership with the WNBA in the United States, where it holds the titles of Official Sportsbook Partner and Official Daily Fantasy partner for the league.

Lisa Ferkul, Chief Revenue Officer of the Toronto Tempo, commented:

The word that best describes this partnership is transformative. The arrival of FanDuel represents a significant milestone for our organization as we continue to build Canada’s first WNBA team and enhance fan engagement.

The partnership is anticipated to feature exclusive fan engagement activities, in-arena branding opportunities, and digital activations tailored for FanDuel users.

The Toronto Tempo is scheduled to commence their regular season on May 8 at Coca-Cola Coliseum, facing off against the Washington Mystics. The franchise was officially announced in May 2024 as part of the WNBA’s expansion into Canada, marking the league’s first team located outside of the United States.