(AsiaGameHub) –   FanDuel has secured yet another partnership with a Toronto sports team, and the timing aligns with a pivotal launch year for women’s basketball in Canada. The organization will collaborate with the Toronto Tempo as the WNBA franchise prepares for its debut game on May 8 against the Washington Mystics.

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Key Details

• FanDuel has become the Toronto Tempo’s first Canadian iGaming partner.
• This multi-year agreement covers sportsbook services, online casino offerings, arena advertising, and digital fan engagement initiatives.
• Toronto Tempo will compete in its inaugural WNBA season in 2026, alongside the Portland Fire.

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FanDuel Adds Toronto Tempo to Its Canadian Sports Portfolio

Toronto Tempo now counts FanDuel as its first Canadian sportsbook and casino partner, giving the new WNBA team an early commercial deal ahead of its debut season.

The agreement will connect FanDuel with Tempo fans through in-arena branding, digital campaigns, and exclusive customer experiences. Fans will also see betting and engagement features linked to the team from tip-off to the final buzzer.

Tom Burdakin, vice president of marketing at FanDuel, said:

“Partnering with the Toronto Tempo in their inaugural season is an exciting opportunity for FanDuel customers and basketball fans. As a company that shares the same passion for community and empowering women’s sports, we are proud to support a new franchise that will celebrate fans and elevate women’s professional sports in Canada.”

This deal also fits into FanDuel’s broader strategy in Ontario. The operator already has ties with the Toronto Maple Leafs, Toronto Raptors, Toronto FC, and Toronto Argonauts. It also works with TSN as an official sports betting partner in Ontario and has held official WNBA partner status since 2022.

For the Tempo, the partnership comes at a time when interest in women’s sports continues to rise. WNBA games on ESPN averaged 1.3 million viewers in 2025, up 6% year over year, while viewership among those under 18 increased by 30%.

Lisa Ferkul, Chief Revenue Officer of Toronto Tempo, said:

“One word to describe this partnership is transformative. Welcoming FanDuel marks a significant milestone for our organization as we continue to build Canada’s first WNBA team and deepen fan engagement.”

FanDuel has also expanded its presence in women’s hockey. In late 2024, it became one of the first official sportsbook partners of the Professional Women’s Hockey League across Canada and the U.S.

Toronto Tempo will share its inaugural WNBA season with the Portland Fire, bringing two new teams to the league in 2026.