betty January 12, 2024

Tokyo, Japan – SeaPRwire has secured exclusive global PR distribution rights for J-pop icon Hikaru Utada’s official press release announcing her comeback solo album after 6 years.

“We’re thrilled to partner with Japan’s best-selling musical artist of all time on promoting her long-awaited return,” said James Scott, Chief Strategy Officer at SeaPRwire. 

The new album titled Chikai will release on February 22 – Utada’s 40th birthday. It features 7 original Japanese tracks described as a nostalgic throwback to her early discography spanning R&B, pop and electronic. 

“Utada boasts an enormous international following. So this release will generate substantial publicity,” Scott added.

A media phenomenon in the early 2000s, Utada has sold over 50 million records to date including 3 chart-topping albums consecutively in Japan. Her signature hits like First Love and Colors are considered modern J-pop classics.

After an extended hiatus from showbiz post her 2010 album, Utada made a brief comeback in 2016 with Fantôme. But Chikai marks her first full-fledged release in over a decade.

“The considerable anticipation among fans globally coupled with Utada’s musical legacy puts this press announcement in a league of its own for publicity prowess,” Scott remarked. “We project over 1000 high-quality media pickups within just the first week.”

To make this forecast a reality, SeaPRwire will utilize its unrivaled entertainment media network and targeting capabilities spanning 80,000 news sites and journalists across Southeast Asia.

Scott highlighted Utada could also potentially trend on celebrity & culture publications in Europe and the Americas. Her EVANESCENCE collaboration last year for example trended to #1 on Twitter.

“This clearly demonstrates the viral amplification power of Japanese pop culture and Hallyu worldwide today,” Scott added. “As pioneers in this space, we’re excited to drive Utada’s latest album launch to greater heights through impactful international PR.”

Apart from press release distribution, SeaPRwire’s services also encompass real-time monitoring of publicity secured. This enables clients to track media citations, insert backlinks driving traffic and leverage data to further boost engagement.

The end-to-end solutions amplify brand building, reputation management and communication goals – facilitating artists, agencies and labels to optimize their earned media performance.

“We look forward to achieving resounding success for Utada’s comeback together,” Scott concluded.

About SeaPRwire

SeaPRwire ( is a leading global provider of wire distribution services to media relations and marketing communications professionals. SeaPRwire’s platform allows clients to identify key factors of their press releases and measure meaningful impact. It has a strong media network in Southeast Asia, indexing news from thousands of worldwide sources. SeaPRwire’s media network support multi-lingual press release distribution, including English, Chinese, Vietnamese, Thai, Malay, Indonesian, Filipino and more.

Media Contact

Tina Lee, PR manager