camila December 5, 2021

(NYTIMES) If groceries, petrol or cars were any part of your budget this year, inflation has hit you hard.

Now perhaps you want to keep the gift budget in check. Then again, maybe you haven’t seen your relatives in a long while and you’d rather not be anything less than generous.

So here’s a challenge – a quest, even. Figure out a way to surprise and delight your nearest and dearest with presents that cost no more than they would have 24 months ago. This isn’t just possible – it can be rewarding for giver and receiver alike.

I found a few fun gifts that actually cost less than they did two years ago. Others that you give now can increase in value over the years. And then there’s the time you can offer up to those who crave more of yours – or relief for themselves.

“The most radical kind of gift is when you’re taking something away,” said Ms Eve Rodsky, author of Fair Play, a book about couples, time, tasks and the attendant conflict and resolution.

“Obligations. The need to cook dinner. The requirement to commute somewhere.” (Or, in her family, make an arduous journey to a renderer of animal fat.)

So once the splayed bird carcass heads into the stockpot, you’ve eaten the French silk pie with your bare hands and you stare down a gift-buying season of soaring prices, consider the gifts of tech, travel and time. And schmaltz. Literally.

A room, a flight and a phone to book them on

The few possibilities for paying less for good things are hiding in plain sight, just under the painful headlines about rising inflation. In the United States, that 6.2 per cent figure from last month was the rise in the consumer price index (CPI) over the 12 months through October, the biggest jump in 31 years. Bad news, for sure.

But dig a bit into the factsheets that the Bureau of Labour Statistics publishes and you’ll find some unqualified good news. The bureau, which gathers that data for the CPI, reports that prices in the “telephone, hardware, calculators and other consumer information items” category have fallen 25.7 per cent in two years.

A popular gift item within that category is smartphones. The Bureau of Labour Statistics began breaking out prices there in December 2019. In the months since then, prices have fallen a whopping 29.1 per cent.

So maybe this holiday season is the time to forcibly upgrade the family Luddite. Or maybe it’s time to give in and buy a first mobile phone for a child.

If someone in your circle loves to travel and is sick of being stuck at home, there is welcome news here too. The CPI includes an airline fares category and prices have fallen 23.7 per cent in the past two years.

Gifts that appreciate will be much appreciated

Some gifts have the potential to rise in value – and not just pristine Barbies that must stay in the box or trading cards whose worth falls with every wrinkle.

Over the long term, the stock market tends to rise. Money in an index fund is almost foolproof, as long as you leave it there for a few decades. Investing in individual companies is more risky but even if the share you give falls, a younger recipient may learn valuable lessons anyway.

Less immediately satisfying than the alternatives might be a contribution to a college savings plan, but it is no less valuable.

I get it – the gift of a day-long adventure with a six-year-old niece or teenage grandson can make lasting memories. But imagine the gratitude that will result if the $100 you put into the pot each year means that a 22-year-old will have those first student loan payments covered upon graduation.

Gifts of time, joy and chicken fat

That’s not to say you shouldn’t give your time, perhaps the most precious resource you have.

If you’re working from home and so haven’t been commuting, you may have more of it on your hands – assuming you’re not among the workers handing your would-be travel time over to your employer. But even if you are, there are probably people on your list who would value your hours even more than you do.

This sort of thing can be an unexpected delight.

Emeritus professor of psychology at Knox College Tim Kasser, author of the classic money-and-feelings book The High Price Of Materialism, had elaborate time-couponing rituals with his wife and two sons. A particularly excellent one was the “Drop everything and play with me right now even if you happen to be working” coupon that his sons could redeem.

The gift of time comes in many forms. One of his sons, Dustin, a picky eater, gave out an “I’ll try four new foods” coupon. Prof Kasser cashed it in when serving up watermelon juice and a chickpea dish – meaning he didn’t have to spend time making a second meal if Dustin approved of the novel cuisine.

Prof Kasser did the same sort of thing for his wife. One year, he took over one of her least-liked chores: washing out the reusable plastic bags. More than a decade later, he’s still at it.

To Ms Rodsky – whose next book, Find Your Unicorn Space, is about the quest for uninterrupted time for creative and other happiness-producing pursuits – the plastic-bag gesture is exemplary on at least three levels.

The first is that it’s a prime example of taking as giving. Second, the best thing to take away is often a task that delivers neither meaning nor happiness to the person who currently does it. (You should know what that is by now for your spouse. If you don’t, ask.) Finally, it wasn’t a one-off thing – Prof Kasser picked up the chore for the long haul.

Ms Rodsky said her husband had given her a similar gift by eliminating paperwork for her, filling out dozens of forms each year for their three children. She didn’t gloat about his labours on this front in our conversation, but she came close.

She has another idea for a gift her husband could give someone he loves. She mused about her mother-in-law’s kugel, a dish whose preparation requires her to commute an hour each way in Los Angeles traffic for the special fat that the recipe requires. It is rendered just so by a particular butcher, such that Ms Rodsky’s mother-in-law swears by his schmaltz.

Does Ms Rodsky’s husband have more time on his hands than his mother? No. But does Ms Rodsky suspect that her mother-in-law would appreciate her son’s stepping up to procure the precious fat – a task that they refer to as the “lard run”? You bet.

As many of us tentatively get together again this holiday season, consider all the ways you can give. Maybe the best gift will be a little schmaltz.